The story of Donald Rugoff, the crazy genius behind Cinema 5, the mid-century theater chain and film distribution company. Rugoff was a difficult (some would say impossible) person but was also the man who kicked art films into the mainstream with outrageous marketing schemes and pure bluster. The story is told through the eyes of former employee Ira Deutchman, who sets out to find the truth about the man who had such a major impact on his life, and to understand how such an important figure could have disappeared so completely.
“An enthralling documentary that movie buffs everywhere will want to see…” — Owen Gleiberman, Variety
“Searching for Mr. Rugoff provides ample evidence that its subject’s legacy deserves to be far better known and appreciated.” — Frank Scheck , Hollywood Reporter