Onscreen Advertising at the Crandell
Join the dozens of businesses who advertise on the historic Crandell Theatre’s big screen at local, affordable rates.
- Unbeatable rates starting at $150/month (with further discounts for non-profit organizations
- No long-term contracts
- Special pricing for Prepaid Yearly Plans
- At least 104 repeated placements every month, at 9 seconds per placement
- Viewers not only see your super-sized ad, they remember it
Cinema’s immersive environment creates a memorable experience your company can tap into. It also fosters much more attentiveness to pre-movie messages. The mindset of a moviegoer is receptive, responsive, engaged, happy and eager. The result is ad recall much higher than you’d get with online advertising. People not only see your ad at the Crandell, they remember it.
For as little as $150/month, your cinema display ad will appear on the big screen at the Crandell prior to the start of every screening for an entire month. There are no long-term contracts. You can advertise for a single month or choose to prepay for the full year at a discounted price. You can also update your slide whenever you wish.
Our Audience
With a huge twenty-four-foot screen, and nearly 500 seats, the Crandell Theatre has been enlightening and entertaining area residents for almost 100 years. Our audience members consist of mostly college-educated, engaged local residents and second-home owners with discretionary income in a distraction-free environment.
- 84 percent of our audience lives full time in the Columbia County area
- 87 percent have college or advanced degrees
- 40 percent of our audience have been contributors to the Crandell operations and capital fund
- 97 percent of our audience sees a film at the Crandell an average of eight times during the year, including Sunday afternoon screenings.
- 90+% of our audience has attended FilmColumbia at least once in the past five years
When you choose to advertise at the Crandell, you become an integral part of our community-supported nonprofit movie house in Chatham’s primary retail and restaurant business district. Additionally, the theater is set to reopen this fall after undergoing a state-of-the-art renovation and restoration that will return the theater to its original Spanish Renaissance glory, and add countless aesthetic and technological upgrades. There is tremendous excitement about the reopening, and audience attendance is expected to skyrocket once we open our doors, so we are expanding our operating hours.
Digital display ads start running on screen 30 minutes before each film and display for nine seconds each. Advertisers can provide one or two designs and their ads will display at least twice before each show. Weekly film programming is ramping up to thirteen showtimes, Wednesday through Sunday, every week. That’s at least 104 repeated placements each month. And during the 10-day FilmColumbia festival in October, your ads will be shown before more than 40 showtimes (that’s 3x our normal schedule). Our rates are unbeatable.
Rates
Payment for the first month is due upfront. Discounts are available for nonprofit and community groups.
$400: 2025 Year End Special (Oct 17-Dec 31, 2025, includes FilmColumbia)
$1500: 2026 Yearly Prepaid Plan (Jan 1-Dec 31, 2026, includes FilmColumbia and our 100th Anniversary!)
$150 per month (except October)
$175 for the month of October (2026)
Note: Monthly Plan options run the risk of being put on a waitlist if our allotted ad time is full. Yearly Prepaid Plans are the best way to guarantee your spot!
If you want to sign up via snail mail or have other questions, please email Dawn Steward at dsteward@crandelltheatre.org or call 518-392-3445.